Category Archives: Media Releases


WOLF NEWS #4 When Spirit Way Inc completed the wolf mural on Highland Tower in 2005, a great deal of unexpected public and media interest was unleashed. CTV produced a half hour TV show on “Manitoba Moments”. The Toronto Globe and Mail wrote an article. The Winnipeg Free Press did the same. Even unsolicited public […]

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WOLF NEWS #3 The first phase of the newly recreated Boreal Discovery Centre has been developed, and Spirit Way Inc is in the progress of the final touches to turn this labour of love over to the Boreal Discovery Centre Board of Directors. Over $240,000 has been raised and spent towards a world class wolf […]

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Prize winners visit Wolf Capital

In October 2015, a team of six Thompson volunteers from Spirit Way Inc and the Boreal Discovery Centre attended the Wildlife Society conference in Winnipeg. This was the first such TWS conference in Canada and may not be repeated for another 20 years. An attendance record was broken with 1500 delegates from across North America attending for five […]

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In the summer of 2014, Bonnie Bishop from MemorialUniversity, St. John’s, Newfoundland, spent three months in Thompson and undertooka study of the public attitudes toward wolves, wolf management and the “WolfCapital of the World” initiative. Bishop’s research is part of her Master’sDegree in resource management under the guidance of Dr. Alistair Bath, anassociate professor and […]

Wolf Workshops with Dr. Alistair Bath, MUN

Two Wolf Workshops entitled, “€œAre Wolves an Asset or Liability”€, were recently held in Thompson and Winnipeg and facilitated by Dr. Alistair Bath, Associate Professor at Memorial University in St. John’s, Newfoundland. Bath proceeded to go through a very comprehensive and interactive session that tackled all aspects of wolf development from identifying key issues, creating […]

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Tremendous Wolf & Carnivore Conference!

Thank you to all the attendees and keynote speakers for attending and participating in the conference. Here is a summary of what took place and suggestions what Thompson should do to become a global Wolf Centre of Excellence! WOLF & CARNIVORE CONFERENCE 2012 REPORT ATTENDANCE Thompson, Manitoba’€™s first international Wolf & Carnivore Conference was attended […]

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Suggested Name for NHL Team!

TOP 10 REASONS TO NAME THE TEAM – MANITOBA WOLVES: 1. A wolf-named hockey team in a “€œwolf economy” in Manitoba is mutually beneficial and will have a strong synergy as both Brands and Product Positioning move forward. 2. A well designed wolf logo will generate much stronger Brand Equity and more recognizable Brand Imagery than […]

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“Wolves Without Borders” Project Started in 3 Countries!

Wolves, €”we may love or fear them, €”but some young people just want to understand them. Children at three schools in the United States, Mexico and Canada will work together on a “Wolves without Borders” project to learn about wolves in all three regions starting in March, 2011. One of the groups includes elementary students in […]

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Wolves Without Borders

The Wolves without Borders initiative is an exciting opportunity for our Ecole Riverside school Grade 6 students to study wolves in a local and international context.  Representatives from Spirit Way Inc. and the School District of Mystery Lake met to discuss how this project will be carried out at Riverside School. A Wolves Without Borders […]

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Finalist for Manitoba Tourism Award

The Spirit Way group was pleasantly surprised to learn that the Spirit Way attraction was a finalist in the Manitoba Tourism Award for MARKETING EXCELLENCE. The gala Awards ceremonies are hosted by Travel Manitoba and held in Winnipeg each year. The Awards date is May 26, 2010. Spirit Way has primarly been developed by many […]

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